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William Hill’s reputation as one of the world’s biggest sports betting brands goes back to its UK origins. The company’s expansion into the US market, however, started in Nevada. William Hill US launched in Nevada in 2012. Casino operator Caesars Entertainment (NASDAQ:CZR) has notched a win at the acquisition poker table. The company announced Wednesday that its bid for U.K.-based betting company William Hill has. They currently own a joint venture under which William Hill operates sports betting services in American casinos; all of Casears' properties are covered by this arrangement. William Hill holds 80%. William Hill is operated by WHG (International) Limited a company registered in Gibraltar. William Hill is licensed by the Gambling Commission (Number: 000-039225 R-319373-009) for customers in Great.

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William Hill saw its profits plummet by 91 per cent in the past year amid the mass cancellation of live sports events and temporary store closures.

The bookie, which is being snapped up by US casino giant Caesars Group in a £2.9billion deal, was left nursing underlying pre-tax profits of £9.1million, down from £96.5million in 2019.

The betting giant's 1,414 shops have been hit hard by repeated lockdowns, prompting its retail arm to slump to a £29.5million loss as like-for-like revenues fell 30 per cent.

© Provided by This Is Money Slump: William Hill saw its profits plummet by 91 per cent in the past yearWilliam Hill Gambling Uk

But, William Hill's online arm, which accounts for 61 per cent of group revenues, delivered a 3 per cent rise in earnings to £121.9million.

Boss Ulrik Bengtsson said the group's betting shops traded strongly when they were able to open.

He said: 'Retail bounced back very quickly and I anticipate that to happen again, we can then assess the long-term performance.


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'We will come back strongly and quickly.'

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Net revenues slumped 16 per cent as the pandemic led to widespread disruption of live sporting events as well as the retail and casino closures.

The company said: '2020 has been a decisive year for William Hill, with careful financial management leaving the balance sheet in a healthy position, enabling the group to capture the opportunities that 2021 will bring through the acquisition by Caesars and their intention to seek suitable partners or owners for the non-US business.'

William Hill agreed to a takeover by Caesars in November and its suitor saw off competition from rival bidder, private equity giant Apollo.

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© Provided by This Is Money Online boost: William Hill's online arm, which accounts for 61% of group revenues, delivered a 3 per cent rise in earnings to £121.9m

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Meanwhile, rival Ladbrokes owner Entain, also reporting today, fared better over the year thanks to surging growth in its US joint venture and the switch to online gambling.

The group swung to a pre-tax profit of £174.7million last year against losses of £164.4million the previous year, while underlying operating profits edged 2 per cent higher to £529.5million.

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It hailed 20 quarters in a row of double-digit online net gaming revenue growth and said BetMGM, while its joint venture with MGM Resorts, notched up an 18 per cent boost in market share.

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The BetMGM business delivered better-than-expected revenues of £127.5million in 2020, it added.

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Shares in William Hill are down 0.15 per cent or 0.40p to 270.80p. A year ago the share price was 139.75p.